Revolutionizing Creativity: How AI is Reshaping Video Marketing at Conductor
By Kraig Kleeman
“At Conductor, we’ve woven artificial intelligence into our creative tapestry, not as a mere thread but as a vibrant color that deepens the hues of our storytelling and sharpens the outlines of our visions.” – Kraig Kleeman, CEO
Introduction
In the quick-moving industry of marketing and making videos, there is always something new happening. Recently, one large change that has come up is how artificial intelligence (AI) is being used. As the person who started Conductor and now leads it, I have observed directly how AI can transform our work by speeding things up and creating new chances for innovation.
The AI Tools We’re Using
At Conductor, we now use some interesting AI tools such as ChatGPT and MidJourney. We mainly rely on ChatGPT for doing research and handling writing work. It makes us complete the dull tasks quicker, allowing for more time on the enjoyable, inventive aspects of our work. Picture an extremely intelligent helper who is capable of searching information and preparing initial versions for you. That’s what ChatGPT does.
MidJourney is very helpful for the work we do before finalizing our designs. It allows us to make visual ideas fast. We can experiment with many concepts without using a lot of time or money. It’s similar to possessing an electronic drawing pad that makes our ideas real very quickly.
Making Our Work Better
At Conductor, we aim to make great and influential content for the people who hire us. We use AI tools because they save our time and increase our imagination. When we are not concerned with the little details, it allows us to have larger dreams and create more excellent ideas. Recently, for instance, we employed MidJourney in presenting a new idea to our customer, which they greatly appreciated. It was faster and more detailed than anything we could have done without AI.
Humans Are Still the Boss
Although AI is very useful, we must not forget that it is only a tool. Ultimately, it’s the skilled individuals at Conductor who create the extraordinary outcomes. AI assists us in reaching our goals, yet it cannot substitute our creativity or skill. Imagine it as a highly intelligent assistant that aids in enhancing your own brilliance.
What People Worry About
Some people have concerns about AI, and they are not entirely misplaced. Many fear that AI could replace human jobs or diminish the uniqueness of creative work. Google conducted research indicating artificial intelligence helps an average employee save about 1.79 hours each day, which is a significant amount of time. It also shows that AI isn’t performing all tasks. We continue to require humans for directing it and making the important choices.
Questions We Have About AI
As we keep using AI, we’ve got some big questions:
- Ethics: How can we ensure that our use of AI is fair and honors the thoughts and creative works of individuals?
- Jobs: What will happen to the jobs in our field when artificial intelligence improves? How can we prepare for this change?
- How can we ensure that AI supports our creative processes rather than undermining them? It’s important to preserve the unique human element that distinguishes our work.
Wrapping It Up
Utilizing AI at Conductor has been rather stimulating. It has assisted us in becoming more efficient and imaginative. We constantly search for methods to improve our content, and AI plays a significant role in this. However, we also recognize that it is the skilled individuals here who make everything achievable.
I often mention that AI is a chance for us to improve our creative abilities, not to take their place. We aim to employ these instruments for delivering content that is superior, has more influence and is filled with imagination; humans should always guide this tech-driven orchestra.
Ultimately, AI is simply a tool among many that enhances our work. Combining appropriate technology with human skill means we can accomplish boundless things.
About Kraig Kleeman
Kraig Kleeman is a highly successful entrepreneur, author, and showrunner. If his accomplishments and aspirations were to draw inspiration from natural icons, he could be described as a fusion of Elon Musk’s visionary approach to business and Mick Jagger’s electrifying stage presence. He possesses keen business acumen and a flair for captivating performances that awe audiences.
Kraig’s entrepreneurial spirit is boundless, as evidenced by his track record of founding a tech company and taking it from nothing to $30 million in sales, in less than four years. His newest venture, CEO Branding Worldwide, is growing by triple digits, quarter over quarter. While some may liken his abilities to a Midas touch, others prefer to think of it as transforming companies into profitable ventures instead of turning things into gold!
