Turning Clients into Champions: The Real ROI of Excellent Customer Service

By Kraig Kleeman

“While the world races toward the next ‘big thing’ in tech, we’re over here making sure our customer service isn’t just big—it’s colossal.” – Kraig Kleeman, CEO

Introduction

You have a service business? If yes, then you understand how very important good customer service is. Actually, in the very competitive world of technology and AI solutions, similar to my company Bloomfilter, it’s not only about having top-notch tech—it’s also important how we handle our clients.

A Personal Touch Goes a Long Way

I always think that how we talk and deal with our customers makes us different from others. Just think about this. In tech, many people want to sell the newest big idea. But what makes customers return is not only what we sell; it’s how they feel when using our product or service. For example, I remember one time we had a client having trouble with new software update. Instead of simply helping them over the phone, our team did much more than expected to assist. We actually went to their office, sat down with them, and explained every step. This client was so happy that they agreed to stay for another two years! That’s the power of going above and beyond.

Training Our Team to Shine

At Bloomfilter, we really value training. We don’t think everyone will automatically know how to provide excellent service from the start. We have workshops and training sessions very often. One of my most liked ones is our ‘Empathy Training’ workshop. It is all about imagining ourselves in our customers’ place. We see every part of what they go through, think where they could face problems, and find ways to make everything easier for them.

Another interesting tool we have is the “Service Blueprint.” It works like a map, showing all steps of customer journey from beginning to end. We use it to notice where things usually go wrong and solve them before they turn into big issues. It’s like arranging dominoes precisely so they fall in the right way.

Seeing Real Results

Let me tell you, putting attention on customer service really does pay benefits. We have seen our customer loyalty numbers rise a lot. Even more important, our customer churn (this means when people choose to stop using your service) has gone down a lot. Also, our Net Promoter Score, which shows how much people would tell others to use us too, is getting better every year.

Wrapping Up

So, for all new business people out there, remember this: putting money into customer service is not only about fixing issues—it’s also about making connections. These connections are very important. They are what change a single-time buyer into a forever customer. In today’s world, where everyone is trying to sell something, being the company that people trust and feel happy about can make all the difference. Trust me, it’s worth it!

About Kraig Kleeman

Kraig Kleeman is a highly successful entrepreneur, author, and showrunner. If his accomplishments and aspirations were to draw inspiration from natural icons, he could be described as a fusion of Elon Musk’s visionary approach to business and Mick Jagger’s electrifying stage presence. He possesses keen business acumen and a flair for captivating performances that awe audiences.

Kraig’s entrepreneurial spirit is boundless, as evidenced by his track record of founding a tech company and taking it from nothing to $30 million in sales, in less than four years. His newest venture, CEO Branding Worldwide, is growing by triple digits, quarter over quarter. While some may liken his abilities to a Midas touch, others prefer to think of it as transforming companies into profitable ventures instead of turning things into gold!