Why Employee Retention Starts with Great Leadership
By Kraig Kleeman
Founder & CEO, The New Workforce
At The New Workforce, we believe the secret to high-performing teams and sustainable growth doesn’t begin with flashy perks or rigid policies—it starts at the top. Employee retention, that elusive holy grail of business success, is rooted in great leadership. And not just any leadership—but the kind that inspires, empowers, and galvanizes teams to thrive.
As the founder and CEO of The New Workforce, I’ve spent my career building companies from the ground up—taking one tech startup from zero to $30 million in sales in just four years. Today, The New Workforce is scaling at triple-digit growth every quarter. What fuels that momentum? It’s not magic—though some call it the Midas touch. It’s leadership that transforms, not just transacts.
The Leadership Blueprint
We’ve all seen the revolving door of talent—bright individuals exiting as quickly as they arrive. But here’s the hard truth: People don’t leave companies. They leave leaders.
At The New Workforce, we train and embed leaders who:
- Communicate with clarity and conviction
- Make people feel seen, heard, and valued
- Turn work into purpose and purpose into passion
- Know when to listen and when to lead with boldness
Just as Elon Musk redefines industries and Mick Jagger commands the stage, leadership today must strike that same balance of vision and vibe. You can’t just manage people. You have to move them.
Retention Is Not a Perk—It’s a Promise
When leadership is strong, the culture becomes magnetic. It pulls in the right people and keeps them growing. Great leaders build trust, and trust builds tenure. That’s the promise we make at The New Workforce—to cultivate leadership that retains talent, builds teams, and grows businesses.
Because if you want people to stay, you must first give them someone worth staying for.
Let’s Build the Leaders of Tomorrow
Whether you’re scaling a startup or reimagining your workforce strategy, we help organizations architect leadership cultures that last. We’re not here to bandage broken pipelines—we’re here to build leadership engines that power retention, performance, and purpose.
At The New Workforce, we don’t just help companies hire—we help them inspire.
About Kraig Kleeman
Kraig Kleeman is a highly successful entrepreneur, author, and showrunner. If his accomplishments and aspirations were to draw inspiration from natural icons, he could be described as a fusion of Elon Musk’s visionary approach to business and Mick Jagger’s electrifying stage presence. He possesses keen business acumen and a flair for captivating performances that awe audiences.
Kraig’s entrepreneurial spirit is boundless, as evidenced by his track record of founding a tech company and taking it from nothing to $30 million in sales, in less than four years. His newest venture, CEO Branding Worldwide, is growing by triple digits, quarter over quarter. While some may liken his abilities to a Midas touch, others prefer to think of it as transforming companies into profitable ventures instead of turning things into gold!
